SEO Measured in Enquiries, Not Clicks
We fix the technical problems that keep good businesses invisible, write content around what your customers search for, and track every campaign to the enquiries it brings.
Illustration of a made-up business. Rankings depend on many things; we don’t promise positions.
Who This Is For
SEO and campaigns are worth the effort when they bring in people who actually enquire. These are the situations we usually start from.
Good Business, No Search Traffic
Customers who find you like you, but very few find you through Google, and competitors with weaker offers rank above you.
You Paid for SEO and Can’t Tell What Changed
You received reports full of keywords and charts, but no clear link to enquiries or sales.
You Run Ads But Can’t Trace the Leads
Money goes into campaigns every month, and nobody can say which ones produced the enquiries that turned into business.
Your Site Was Rebuilt and Traffic Dropped
After a redesign, pages disappeared or moved, and search visits fell.
Search Console Has Never Been Opened
Nobody has looked at which pages Google indexes, which searches show your site, or what errors it reports.
You Serve One City or Region
Most of your customers are local, and you want to show up when people nearby search for what you do.
Why Good Businesses Stay Invisible
Most search problems aren’t mysterious. They’re a handful of fixable issues nobody has looked at.
Google Can’t Read the Site Properly
Content that only appears after JavaScript runs can look almost empty to a search engine. We fixed exactly this on our own site.
Search Console Was Never Set Up
Without it, you can’t see which searches find you, which pages are indexed, or what’s broken.
Content Written for Nobody
Pages describe the business instead of answering the questions customers actually type.
Ads with No Link to Leads
Money goes into campaigns, but nobody can say which ones produced enquiries.
Promises of “Page One, Guaranteed”
Nobody controls rankings. Anyone who guarantees a position is guessing, or gaming something that won’t last.
Old Pages Compete with New Ones
Two pages target the same search, so neither ranks well. Merging them and redirecting the weaker one often helps more than writing something new.
What We Do
The groundwork first, then content and campaigns, all measured against enquiries. We start with whatever is holding the site back the most, which is usually technical, and only then add new pages.
Technical SEO Audit and Fixes
Rendering, speed, titles and descriptions, structured data, sitemaps, redirects and broken links.
Search Console and Bing Setup
Verified properties, submitted sitemaps, and a clear view of what’s indexed and why.
Content Plan From Real Questions
Topics chosen from what your customers search for and ask on calls, not from a generic list.
Writing and Improving Pages
Service pages and articles written to answer those questions clearly, in plain English.
Internal Linking
Related pages linked to each other so both visitors and search engines can find their way around.
Local Search Basics
Consistent business details across your site and listings, and pages that make clear which areas you serve.
Conversion Tracking
Analytics set up so an enquiry is recorded, and you can see which pages and campaigns produce them.
Campaign Landing Pages
Focused pages for each campaign, connected to your CRM so every lead is captured. See website development.
Lead-Focused Campaigns
Campaigns judged by the enquiries they bring and what happens to those leads afterwards in your CRM.
Plain-Language Reporting
What changed, what it produced, and what we’re doing next.
How SEO Work Runs
Fix what’s broken first, then build on it. The written plan sets out what happens when.
Discovery
Your customers, your competitors in search, and what an enquiry is worth to you.
Plan Sign-Off
An audit of what’s holding the site back, and a written plan you approve.
Build
Technical fixes first, then pages and content in the order the plan sets.
Testing
Checked in Search Console and with the raw HTML, so we know search engines see the changes.
Launch
Changes go live in a planned order, with tracking in place to measure them.
Training
Training as agreed for your team: reading Search Console and your analytics, so you can check progress yourself.
Support
Ongoing content and improvements, reported in plain language.
What You Get
Clear records of what was set up, what was done and what it produced.
Search and Analytics Accounts
Search Console, Bing Webmaster Tools and analytics, set up in your name or managed by us, as agreed for your project.
The Audit
The technical audit with every issue found, what was fixed, and what’s left.
A Content Plan
The list of topics and pages, the questions they answer, and the order they’re planned in.
Enquiry Tracking
Which pages and campaigns produced enquiries, measured from the same events every month.
Plain Reports
Short reports on what changed and what it produced, without padding.
Training As Agreed
Training as agreed for your team, on reading Search Console and your analytics on your own.
Ongoing Work
SEO isn’t a one-time job. Search results move, competitors publish, and your own offer changes. Ongoing work keeps the site healthy and adds content where it’s likely to bring enquiries.
Each month starts from what the enquiry tracking shows: which pages and campaigns brought people in, and where the next piece of work is most likely to help.
You work directly with the person doing the work, and every report links back to enquiries, not just rankings.
What a Plan Can Cover
- Fixing new technical issues as they appear
- Writing and improving pages from the content plan
- Checking Search Console for indexing problems
- Adjusting campaigns based on the leads they produce
- Plain-language reports on what changed
What your plan includes is written down before you sign it.
Relevant Work
SEO case studies will appear here once each client has approved them in writing.
Send us your website and we’ll show you the first fixes we’d make on a free call.
Book a Free Consultation →SEO Questions
Something else on your mind? Ask us directly.
How Long Until We See Results?
Technical fixes can show up in Search Console within weeks. Content usually takes months to build up. We’ll be honest about what to expect for your situation.
Do You Guarantee Rankings?
No. Nobody controls Google’s rankings. We fix what’s in your control and measure the enquiries that result.
Do You Run Ads as Well?
Yes, lead-focused campaigns, with landing pages and tracking so you can see which campaigns bring real enquiries.
What Do You Need From Us?
Access to your website and Search Console, and a conversation about your customers and the questions they ask.
Do You Write the Content?
Yes, with your input. You know your customers best; we turn that into pages that answer their questions. Nothing is published without your approval.
Will You Build Links to Our Site?
We don’t buy links or use link schemes. We focus on content worth linking to and on the technical basics.
Our Site Is Old. Do We Need a New One First?
Not always. Sometimes fixes are enough; sometimes a rebuild is cheaper in the long run. The audit tells us which. See website development.
How Do We Know It’s Working?
By enquiries. We track which pages and campaigns produce them, and report that alongside search visibility.
Do You Help with Google Business Profile?
We can make sure your business details are consistent between your site and your profile, which helps local search. Tell us on the first call what you already have set up.
How Is It Priced?
It depends on the state of the site and what you need. We quote after the free consultation.
What to Bring to the First Call
None of this is required. But the more of it you can share, the more specific our advice on the call can be.
- Your website address and access to Search Console if you have it.
- The services and areas you most want enquiries for.
- The searches you think customers use to find a business like yours.
- Any campaigns you run, with a rough idea of which ones seem to work.
- Who your main competitors are in search.
Send Us Your Website.
The first call is free. We’ll show you what’s holding it back.
Talk to Us Directly
Message, call or email. You’ll reach the founder, and we’ll set up a free call around your team’s day.
Chat on WhatsApp Call +91 97817 60005Email info@evaloai.com